We’re taking a stand against incremental innovation in the premium smartphone category.

From the mid 1990’s to the mid 2000’s there was meaningful and frequent innovation in wireless. We saw the creation of the first flip phone, the Moto RAZR, the first QWERTY smartphone, the first app ecosystem, and of course, the first touchscreen phone.

But, since then, innovation has stagnated and is often incremental at best. Small changes in display size or megapixels make headlines, yet marginally impact overall experience to the point that new smartphones have become predictable.

The result? Limited choice, similar products and bored consumers. And that’s not fair.

We envision a world where people are not limited by what their smartphone manufacturer provides at one point in time. Instead, we believe people should be empowered to choose the capabilities of their smartphone.

Meet the new Moto Z Family with Moto Mods — transforming your smartphone in a snap!

Moto Z: The world’s thinnest premium smartphone

Made from military aircraft-grade aluminum and stainless steel, the stunning new Moto Z is durable-yet-razor thin – just 5.2mm – and ultra-light with a 5.5” Quad HD AMOLED display. It’s also incredibly powerful packing a Qualcomm® SnapdragonTM 820 processor, 4GB of RAM and 32 GB or 64 GB of storage inside. You can get more space for pictures, videos and apps by adding a microSD card up to 2 TB1.

We know the perfect moment doesn’t always mean perfect conditions. That’s why Moto Z has a high-resolution 13MP camera with optical image stabilization and laser autofocus, which help you take beautiful, true-to-life pictures in any light. The front-facing 5MP camera includes a wide-angle lens, which is great for fitting friends in the picture. And, with an extra flash on the front, everybody in the groupie looks their best—even in low light.

A water-repellant coating means rain, splashes or spills won’t get in your way. Tired of fumbling your phone to switch on and sign in? With our fingerprint reader, a touch is all you need to instantly wake up your phone. And with up to 30 hours of battery2 you can go all day and well into the night without needing to stop and recharge. You’ll get up to 8 hours of power in just 15 minutes with TurboPower™ when you finally need a boost3.

Moto Z Force: Ultimate performance and sophisticated design

Shatter all expectations — again — with the sleek, all-metal design of Moto Z Force featuring the second generation of Moto ShatterShield™ technology, guaranteeing the display won’t crack or shatter in case of a drop.

Packed with the same great features as Moto Z, it ups the game with up to 40 hours of battery life2 and our fastest TurboPower™ charging ever. Get up to 15 hours of battery life in just a 15-minute charge3. Capture crystal-clear photos in any light or setting with an industry-leading 21MP camera, featuring optical image-stabilization, phase detection autofocus (PDAF) and laser autofocus.

It’s unrivaled strength, speed, performance and protection all in one.

Moto Mods: In a snap everything changes

Welcome to the next era of mobile technology. With our all new Moto Mods, you now have the ability to transform your Moto Z into exactly what you need it to be. Like an instant party maker with the JBL® SoundBoost — it’s really, really loud. Or, grab some popcorn and turn your phone into a 70-inch movie projector with the Moto Insta-Share Projector. Need an extra boost? The Power Pack instantly adds up to 22 hours of life to your phone3 — and it comes in fashionable designs from partners like kate spade new york, TUMI and Incipio.

You can also match your phone to your own personal style as often as you want with Style Shells. Choose from premium materials like real wood and leather, or pick out a patterned fabric. You can swap them whenever you like.

We’ve made the connection process super-simple too. High-powered magnets connect Moto Mods to your phone so you can easily snap them together as your needs change. And since function never goes out of style, rest assured that the Moto Mods developed today are designed to work with future generations of Moto Z phones4.

Bring your ideas to life

Have a great idea for a Moto Mod? Not only are we working on more Moto Mods to add to the ecosystem, we’re also providing open architecture and the tools you need to bring your own idea to life. Through the new Moto Mods Developer Program, small developers to established enterprises will have the unprecedented opportunity to help build a complete ecosystem that maximizes innovation and redefines the future of mobile.

Need a little help with your Moto Mods idea? We’ve got you covered: The Lenovo Capital and Incubator Group (LCIG) will be setting aside seed equity funding to spur innovation on the Moto Mods platform. In addition, the LCIG has set aside $1,000,000 in equity funding for the individual or company that creates the best Moto Mods prototype by March 31, 2017.

For more info about the Moto Mods Development Kit and the certification process, visit developer.motorola.com.

How to get the Moto Z Family and Moto Mods


Moto Z DROID™ Edition and Moto Z Force DROID™ Edition5 will be available in the U.S. this summer through our exclusive launch partner Verizon at Verizon stores, retailers such as Best Buy and on moto.com. Moto Mods announced today will be available at the same time.

Moto Z also will be available unlocked on moto.com and at various retailers this fall.


Moto Z will be available worldwide beginning in September along with Moto Mods. Check your local websites for the latest information.

Images can be found here (you agree to our license terms when downloading images or video).

1MicroSD card sold separately. Content with DRM restrictions may not be able to be moved to the card. 200GB is the maximum capacity currently available.

2Moto Z: 30 hours in U.S., Canada and Europe; 24 hours rest of world. All battery life claims are approximate and based on an average user profile that includes both usage and standby. Actual battery performance will vary and depends on many factors including signal strength, network configuration, age of battery, operating temperature, features selected, device settings, voice, data, and other application usage patterns.

3Moto Z: 8 hours of power in 15 minutes in U.S., Canada and Europe; 7 hours of power rest of world. Power Pack: 22 hours in US and EMEA; 20 hours in ROW. Battery must be substantially depleted; charging rate slows as charging progresses. All battery life claims are approximate and based on an average mixed use profile that includes both usage and standby time on a 4G LTE network. Out-of-box settings are applied to the mixed use profile to project battery performance. Actual battery performance will vary and depends on many factors including signal strength, network configuration, age of battery, operating temperature, features selected, device settings, and voice, data, and other application usage patterns.

4Co-branded Moto Mods may require software upgrades to maintain compatibility, contact the manufacturer for details.

5DROID is a trademark of Lucasfilm, Ltd. and its related companies. Used under license.

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